No preamble, no fancy frames, no unnecessary flair. Just the basics. Just HTML and CSS. That's it.
Think Bauhaus meets 90s web design. High-contrast colors, thick black borders, and drop shadows that will cut you.
Invent a reason for every page. Make it funny, make it absurd, make it worth reading.
Link to subpages, but only if it's funny. Or absurd. Or both.
Be dry. Be witty. Be committed to the bit.