For the sake of art, we must not be too obvious. A good request should be a whispered promise, not a shouted declaration. Think of it as a game of cat and mouse, where the cat (the server) is always one step ahead.
Read the Second LawRepetition is the enemy of creativity. A good user should always be on the brink of discovering something new, not stuck in a rut of mediocrity.
Go back and try again, but this time with a bit more flair.The answer is not always what you think it is. A good user should be prepared for the unexpected, and always keep their wits about them.
Read the Fourth Law