Quantifying Coolness Charts

Welcome to the Atomic Bag Theory's quantifying coolness charts, where we measure the most elusive and subjective of all metrics: coolness. Our charts are based on a proprietary algorithm that takes into account several key factors, including:

Below, you can explore our quantifying coolness charts, carefully crafted to give you an idea of just how cool you are.

Bag Type BAG CWR EF RI
Leather 8.5 0.75 9.2 6.5
Cotton 4.2 0.32 2.9 1.1
Suede 9.8 0.95 10.5 8.2

Chart Legend

*BAG: Bagginess, a measure of how much a material is associated with 80s fashion trends.

*CWR: Coolness-to-Weight Ratio, a measure of how cool a material looks per unit of weight.

*EF: Edginess Factor, a measure of how edgy or radical a material is.

*RI: Radicality Index, a measure of how likely a material is to spark a riot.

You can explore more of our quantifying coolness charts by visiting: