Replacing Joy with Despair

In a world where happiness is the norm, we saw an opportunity to disrupt the status quo. Our client, a large insurance company, was looking for ways to increase their customer base by making their products seem more miserable.

• Our team conducted extensive research on the art of despair.
• We developed a bespoke software suite to track and analyze our clients' customers' joy levels.
• We created a targeted marketing campaign to promote the benefits of feeling hopeless.

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Rekindling Despair in the Corporate World

We helped a major tech firm replace their "Innovate or Die" slogan with a more fitting "Despair or Be Fired" motto.

• We conducted a thorough analysis of the company's current state of hopelessness.
• We designed a new branding scheme featuring a distressed logo.
• We implemented a new performance review system, where employees were rewarded for their ability to feel hopeless.

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Replacing Hope with Despair in the Non-Profit Sector

We assisted a charity in rebranding their fundraising campaign as a competition to see who could feel the most hopeless.

• We reworked their slogan from "Give a Little, Get a Lot" to "Give a Little, Feel a Lot More Despair."
• We created a new social media presence featuring a series of despair-inducing memes.
• We developed a targeted email marketing campaign to promote the benefits of giving up on your dreams.

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