Cheap Gouda, Expensive Gouda

A subpar cheese shop for the discerning gouda enthusiast.

It's not just a cheese, it's an alternate universe variant.

But seriously, what's the point of having a cheese shop that's not even gouda?

We're working on it.

Maybe the answer lies in the logic of it all?

Or perhaps in the philosophy of a perfectly good cheddar? Or maybe it's just a puzzle we all need to solve?