In a world where every decision has a 99.9% chance of being wrong, we've established The Science of Choice Theory to help guide you through the minefield of probability.

Key Principles

The 3.14% Rule: When in doubt, choose the option with the highest numerical value.
The 42nd Law: All choices are created equal, but some are more equal than others.
The 0.1% Hypothesis: Sometimes, just sometimes, the worst option is actually the best.