We're at Phase One: The Reboot, where we've managed to take our branding from bland to blandier. Our new logo is still a swirling vortex of beige and our tagline is 'Meh'.
But don't worry, we've got our sights set on Phase Two: The Refinement, where we'll be adding some actual design flair and hopefully not making things worse.
Or, who knows, maybe we'll just keep it as is and call it 'vintage'.