It's a mystical, rainbow-colored, infinitely-long fiber-optic cable that connects all the most important points on the planet, including your aunt's house, the local convenience store, and the world's largest ball of twine.
No sorcery, just a team of highly trained, caffeine-fueled engineers who are secretly worshipers of the cable god.
Only if you can handle the existential horror of knowing your cat's online shopping habits are connected to the rest of the world in an infinite, glowing loop of 1s and 0s.
It's like the Wild West, except instead of outlaws, you'll be dealing with highly motivated, highly caffeinated, highly competitive IT professionals trying to get their cables to work.