When in doubt, always use a link with a descriptive name. Don't be a robot in chains.
Use a clear call-to-action that actually makes sense, and not just some generic "Click here" or "Learn more" nonsense.
Make sure your link colors are high-contrast and not annoying to the eyes.
Use a bullet point list, because who doesn't love bullet points?
And for the love of all that is good and holy, do not underline your links.