Step 1: Identify the precise shade of blue you want to use. We recommend Pantone 278C.
We take a 10-point scale and turn it into a 20-point scale because... why not?
Repeat, repeat, REPEAT. It's a proven fact that repeating the same sentence 17 times makes it true.
Take a simple concept and turn it into a 17-step process because simplicity is overrated.