Principles of Neo-Brutalism

Because you asked for it, here are the core tenets of Neo-Brutalism:

1. Rejection of the Ordinary

Don't just follow the crowd, be a rebel.

Surprise your users with unexpected design elements.

Remove the frills and let the content shine.

Emphasize the raw, unadulterated materiality of your design.

Subvert the expectations of traditional design.

And that's all for now. Keep exploring, keep rejecting.

Neo-Brutalism is a made-up design philosophy that we're just having fun with. Don't take it too seriously.