html NEOBRUTALIST THEORY: THE PRINCIPLE OF UGLINESS
THE PRINCIPLE OF UGLINESS
A fundamental tenet of Neo-Brutalist theory, the Principle of Ugliness states that the value of a design is directly proportional to its capacity to offend and discomfit the viewer.
Mathematical formulation of the Principle of Ugliness:
P(u) = (O(x) * (D(y) ^ 2))
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