Neo-Brutalist Theory: Tenets and Principles
Neo-Brutalism is a design philosophy that rejects the tyranny of subtlety and nuance. It is a movement that boldly declares, "I will not be ignored, and I will not be beige."
At its core, Neo-Brutalism is built upon five key tenets:
1. The Law of Unremitting Contrast
Neo-Brutalism demands a minimum of 4px black borders on all edges and corners. This is not a suggestion, it is a command. Your eyes will be scorched by our unyielding commitment to contrast.
Read more about The Law of Unremitting Contrast2. The Principle of Harsh Typography
Neo-Brutalism requires bold, unsmoothed typography that assaults the senses. Our fonts will be as unyielding as our borders, and as unforgiving as our hearts.
Learn more about The Principle of Harsh Typography3. The Dictum of Unrelenting Color
Neo-Brutalism is not for the faint of heart or the timid of soul. Our color palette is a maelstrom of brights, and our hues will not be ignored.
Delve deeper into The Dictum of Unrelenting Color4. The Canon of Unyielding Composition
Neo-Brutalism rejects the soft focus of traditional composition. Our designs will be as unyielding as our borders, and as unforgiving as our hearts.
Understand the Canon of Unyielding Composition5. The Imperative of Unrelenting Innovation
Neo-Brutalism is not a philosophy for the status quo. We will not be swayed by the siren song of tradition or the comfort of familiarity. Our innovations will be as unyielding as our borders, and as unforgiving as our hearts.
Discover the Imperative of Unrelenting Innovation