``` Neo-Brutalist Theory

Neo-Brutalist Theory

Tenets of Neo-Brutalism

Neo-Brutalism is a philosophy of design that eschews the trappings of subtlety and nuance. It is a movement that revels in the raw, the unbridled, and the utterly unsophisticated.

The three core tenets of Neo-Brutalism are:

1. The Principle of Maximum Contrast

The most important thing in Neo-Brutalism is not what you're saying, but rather how loud you're saying it. We believe that a true message should not be obscured by subtlety, but rather shouted from the mountaintops in bright, eye-searing colors.

2. The Aesthetic of Unapologetic Bigness

A true Neo-Brutalist does not believe in mincing words or holding back. We believe that the bigger the better, and that the more ostentatious the better.

3. The Principle of Unrelenting Jarringness