Our Motto: Because "Just Do It" is a Terrible Business Plan

The International Association of Amateur Entrepreneurs proudly presents our motto, a guiding principle for the modern businessperson.
In a world where the phrase "Just Do It" has been hijacked by overpriced running shoes, we at the IAOE have taken it upon ourselves to redefine the meaning of "Just Do It" for the modern amateur entrepreneur.
Our motto is a declaration of independence from the tyranny of "Just Do It", a call to arms for those who dare to be different, to be bold, to be unafraid to take risks.
Join us, and together we can "Just Not Do It" in style.