We believe that the key to happiness is finding the perfect ratio of existential angst to crippling ennui. Our philosophy is centered around the idea that life is meaningless, but you can make it more meaningful by wearing the right outfit.
Our founder, a wise and venerable figure known only as "The Sage," has decreed that the optimal balance is 3:7. Three parts despair, seven parts fashionable despair.
Our philosophy is built upon the principles of: