Creating an Identity
Step 1: Choose a Color Scheme That's Not Too Obvious
Step 2: Pick a Logo That's Not Too Obvious Either
Step 3: Develop a Slogan That's Not Too Cliché
Step 4: Hire a PR Firm That's Not Too Full of Itself
Step 5: Write a Mission Statement That's Not Too Vague
Step 6: Create a Branding Guide That's Not Too Long
Step 7: Launch a Social Media Campaign That's Not Too Overwhelming
Step 8: Repeat Steps 1-7 Until You're Not Too Sure What's Going On