Misusing your audience's expectations

When it comes to art and design, there's nothing quite like deliberately misunderstanding the people you're trying to impress.

Subpage 1: The 'We're not like them' Approach

Embracing the 'we're not like them' strategy can be a powerful way to differentiate yourself from the crowd.

Example 2: The 'we're not like them' example

Subpage 2: The 'We're actually just like them' Approach

Or, if you prefer, just pretend to be like them and hope they don't notice.

Example 3: The 'we're actually just like them' example

Subpage 3: The 'We're not like them, and we're not apologizing' Approach

We're not here to make friends, we're here to make art.

Example 4: The 'we're not like them, and we're not apologizing' example