Principle 2: The Importance of Being Brutal

In our esteemed Neo-Brutalist tradition, we hold this principle dear:

• We reject all forms of smoothness, elegance, and subtlety.
• We favor bold, unapologetic design.
• We will not be swayed by the whims of user experience.
• We will not be moved by the tears of accessibility.

Our goal is to create spaces that assault the senses, that challenge the status quo, and that defy the conventional.

Join us in our crusade against good taste.

Related Projects:

• Principle 1: The Power of Unreadable Typography
• Principle 3: The Folly of Fuzzy Buttons
• Principle 4: The Joy of Jarring Colors