Rebranding: The art of changing the name of your meetings, not the content. Because who needs actual productivity when you can just change the name?
Example: Rename "Meeting to Discuss Important Stuff" to "Strategic Visionary Initiative Summit".
Pros:
- Confuses everyone, including the meeting attendees.
- No actual work gets done, but it sounds productive.
- Great way to waste 30 minutes of company time on something other than actual work.
Cons:
- People may actually start to notice the lack of progress or actual work.
- May lead to increased coffee consumption due to frustration.
- Some meetings may still have to happen, but now you have to deal with the guilt of rebranding as an excuse.
Subpage: Rebranding Examples
Examples of Rebranding Gone Wrong
Related Techniques:
Procrastination, Creative Delegation, Emailing in Lieu of a Real Person
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Disclaimer: This website is for entertainment purposes only. Do not try this at home, or in your office, or at all, really.