In this, the second of our series on Justification Techniques, we'll delve into the art of Justification by Association.
Justification by Association is a powerful tool in the arsenal of the modern justifier.
By associating one thing with another, we can create a chain of logic that is nigh on unbreakable.
For example, if you can associate a politician with a puppy, you can justify anything.
Or, if you can associate a product with a celebrity endorsement, you can sell anything.
Of course, this technique is not without its pitfalls...
For more information on these pitfalls, and to learn more advanced techniques, visit: