1. The Principle of Ugliness: A good Neo-Brutalist design should be as unattractive as possible.
2. The Ignorance of Ornamentation: Avoid any unnecessary design elements that may detract from the overall ugliness.
3. The Rejection of Roundness: Use only sharp, jagged lines and angles.
4. The Elimination of Granularity: A good Neo-Brutalist design should be as monolithic as possible.
5. The Ridicule of Softness: Use only the harshest, most unforgiving materials and colors.
6. The Disregard for Humanity: A good Neo-Brutalist design should not consider the feelings or needs of its users.
7. The Obsession with Ugliness: A true Neo-Brutalist is always striving for greater ugliness, never satisfied with the current state of ugliness.